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Notes from the build.

How we think about architecture, scope, and building software that holds up over time.

Strategy6 min read

When custom software is worth it — and when it isn't

Off-the-shelf tools cover most needs until they don't. Here's how to tell which side of the line you're on.

Engineering7 min read

Designing systems that survive their own success

Scalability failures are rarely about traffic. They're about decisions made early that get expensive later.

Process5 min read

What a discovery phase should actually produce

A discovery engagement that ends in a slide deck has failed. Here's what it should leave you with.

Strategy5 min read

Integration usually beats replacement

Replacing a working system is the most expensive option available. Often it isn't the necessary one.

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